Roughcut
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Edits that hold to the last frame.
Short form, reels, YouTube long form and podcast clips, each with the hook we opened on and the numbers it earned.
- 1,900+videos cut
- 140channels
- 68%average retention
Work
Edits that hold to the last frame.
Short form, reels, YouTube long form and podcast clips, each with the hook we opened on and the numbers it earned.
- 1,900+videos cut
- 140channels
- 68%average retention
Work
Edits that hold to the last frame.
Short form, reels, YouTube long form and podcast clips, each with the hook we opened on and the numbers it earned.
- 1,900+videos cut
- 140channels
- 68%average retention
08 clips in the bin · Sample projects
Neon district tourYouTubeNobodytellsyouthisaboutTokyoatnightKiko Tanaka68%retention2.4Mviews72 hturnaround
One take, no cutsReelsWeshotthewholevideoinonetakeVela Records74%retention5.1Mviews48 hturnaround
The 3 second ruleTikTokStopscrolling,thistakesthreesecondsMina Shah81%retention8.7Mviews24 hturnaround
Colour grade breakdownYouTubeWatchthegradechangethewholesceneHalide Studio63%retention940Kviews96 hturnaround
Coast road in 30ShortsThirtysecondsonthebestroadinEuropeArrow Cycles77%retention3.3Mviews48 hturnaround
Night swim, the filmYouTubeSheswamthelakeeverynightforayearLowlight Co71%retention1.2Mviews5 daysturnaround08 clips in the bin · Sample projects
Neon district tourYouTubeNobodytellsyouthisaboutTokyoatnightKiko Tanaka68%retention2.4Mviews72 hturnaroundOne take, no cutsReelsWeshotthewholevideoinonetakeVela Records74%retention5.1Mviews48 hturnaroundThe 3 second ruleTikTokStopscrolling,thistakesthreesecondsMina Shah81%retention8.7Mviews24 hturnaroundColour grade breakdownYouTubeWatchthegradechangethewholesceneHalide Studio63%retention940Kviews96 hturnaround08 clips in the bin · Sample projects
Neon district tourYouTubeNobodytellsyouthisaboutTokyoatnightKiko Tanaka68%retention2.4Mviews72 hturnaroundOne take, no cutsReelsWeshotthewholevideoinonetakeVela Records74%retention5.1Mviews48 hturnaroundThe 3 second ruleTikTokStopscrolling,thistakesthreesecondsMina Shah81%retention8.7Mviews24 hturnaroundColour grade breakdownYouTubeWatchthegradechangethewholesceneHalide Studio63%retention940Kviews96 hturnaroundCoast road in 30ShortsThirtysecondsonthebestroadinEuropeArrow Cycles77%retention3.3Mviews48 hturnaroundNight swim, the filmYouTubeSheswamthelakeeverynightforayearLowlight Co71%retention1.2Mviews5 daysturnaround
Kitchen table storiesPodcast clipsMygrandmotherneverwrotethisrecipedownMaple Podcast69%retention610Kviews24 hturnaround
Behind the last shotReelsWhatittakestolightalakeatmidnightField Notes72%retention1.8Mviews48 hturnaroundClients
What they say after the upload.
412K subscribers01 / 05
I stopped looking at my own timeline in March. The edits come back better than I would have cut them, and two days sooner.IstoppedlookingatmyowntimelineinMarch.TheeditscomebackbetterthanIwouldhavecutthem,andtwodayssooner.
We send a two-hour recording on Tuesday night. On Wednesday morning there are six clips in the folder, captioned and sized.Wesendatwo-hourrecordingonTuesdaynight.OnWednesdaymorningtherearesixclipsinthefolder,captionedandsized.
They rewrote my first three seconds and nothing else. That one change tripled the reach of the same video.Theyrewrotemyfirstthreesecondsandnothingelse.Thatonechangetripledthereachofthesamevideo.
A launch film, nine teasers and a trailer in one week, all on brand. We have not briefed another editor since.Alaunchfilm,nineteasersandatrailerinoneweek,allonbrand.Wehavenotbriefedanothereditorsince.
They send a retention note with every long video. I learn more from that page than from my analytics.Theysendaretentionnotewitheverylongvideo.Ilearnmorefromthatpagethanfrommyanalytics.
Clients
What they say after the upload.
412K subscribers01 / 05
I stopped looking at my own timeline in March. The edits come back better than I would have cut them, and two days sooner.IstoppedlookingatmyowntimelineinMarch.TheeditscomebackbetterthanIwouldhavecutthem,andtwodayssooner.
We send a two-hour recording on Tuesday night. On Wednesday morning there are six clips in the folder, captioned and sized.Wesendatwo-hourrecordingonTuesdaynight.OnWednesdaymorningtherearesixclipsinthefolder,captionedandsized.
They rewrote my first three seconds and nothing else. That one change tripled the reach of the same video.Theyrewrotemyfirstthreesecondsandnothingelse.Thatonechangetripledthereachofthesamevideo.
A launch film, nine teasers and a trailer in one week, all on brand. We have not briefed another editor since.Alaunchfilm,nineteasersandatrailerinoneweek,allonbrand.Wehavenotbriefedanothereditorsince.
They send a retention note with every long video. I learn more from that page than from my analytics.Theysendaretentionnotewitheverylongvideo.Ilearnmorefromthatpagethanfrommyanalytics.
Clients
What they say after the upload.
412K subscribers01 / 05
I stopped looking at my own timeline in March. The edits come back better than I would have cut them, and two days sooner.IstoppedlookingatmyowntimelineinMarch.TheeditscomebackbetterthanIwouldhavecutthem,andtwodayssooner.
We send a two-hour recording on Tuesday night. On Wednesday morning there are six clips in the folder, captioned and sized.Wesendatwo-hourrecordingonTuesdaynight.OnWednesdaymorningtherearesixclipsinthefolder,captionedandsized.
They rewrote my first three seconds and nothing else. That one change tripled the reach of the same video.Theyrewrotemyfirstthreesecondsandnothingelse.Thatonechangetripledthereachofthesamevideo.
A launch film, nine teasers and a trailer in one week, all on brand. We have not briefed another editor since.Alaunchfilm,nineteasersandatrailerinoneweek,allonbrand.Wehavenotbriefedanothereditorsince.
They send a retention note with every long video. I learn more from that page than from my analytics.Theysendaretentionnotewitheverylongvideo.Ilearnmorefromthatpagethanfrommyanalytics.
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects