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Kitchen table stories
Maple PodcastPodcast clipsClipsPublished 17 Sep 2026
The hookMy grandmother never wrote this recipe down
- 69%retention
- 610Kviews
- 24 hturnaround
- 0:52final length
Sample projects
Final cut0:52RAWThe brief
A weekly two-hour conversation and nobody on the team with time to find the moments.
What we changed
Each clip on the track is one decision in the edit.
- C01Six clips picked from the transcript
- C02Reframed to whoever is speaking
- C03Every word captioned
- C04Delivered the morning after recording
How it went
The brief. A weekly two-hour conversation and nobody on the team with time to find the moments.
What we cut. Six clips an episode, picked from the transcript, reframed to the speaker, captioned and delivered the morning after recording.
What happened. The clips now bring in a third of the show's new listeners.
Kitchen table stories
Maple PodcastPodcast clipsClipsPublished 17 Sep 2026
The hookMy grandmother never wrote this recipe down
- 69%retention
- 610Kviews
- 24 hturnaround
- 0:52final length
Sample projects
Final cut0:52RAWThe brief
A weekly two-hour conversation and nobody on the team with time to find the moments.
What we changed
Each clip on the track is one decision in the edit.
- C01Six clips picked from the transcript
- C02Reframed to whoever is speaking
- C03Every word captioned
- C04Delivered the morning after recording
How it went
The brief. A weekly two-hour conversation and nobody on the team with time to find the moments.
What we cut. Six clips an episode, picked from the transcript, reframed to the speaker, captioned and delivered the morning after recording.
What happened. The clips now bring in a third of the show's new listeners.
Kitchen table stories
Maple PodcastPodcast clipsClipsPublished 17 Sep 2026
The hookMy grandmother never wrote this recipe down
- 69%retention
- 610Kviews
- 24 hturnaround
- 0:52final length
Sample projects
Final cut0:52RAWThe brief
A weekly two-hour conversation and nobody on the team with time to find the moments.
What we changed
Each clip on the track is one decision in the edit.
- C01Six clips picked from the transcript
- C02Reframed to whoever is speaking
- C03Every word captioned
- C04Delivered the morning after recording
How it went
The brief. A weekly two-hour conversation and nobody on the team with time to find the moments.
What we cut. Six clips an episode, picked from the transcript, reframed to the speaker, captioned and delivered the morning after recording.
What happened. The clips now bring in a third of the show's new listeners.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00
Step 01 / 05Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00
Step 02 / 05Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00
Step 03 / 05Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00
Step 04 / 05Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00
Step 05 / 05Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00Step 01 / 05
Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00Step 02 / 05
Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00Step 03 / 05
Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00Step 04 / 05
Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00Step 05 / 05
Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00Step 01 / 05
Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00Step 02 / 05
Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00Step 03 / 05
Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00Step 04 / 05
Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00Step 05 / 05
Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects