00:00:00:00
Roughcut
Next clip/
Home
Behind the last shot
Field NotesReelsShort formPublished 29 Aug 2026
The hookWhat it takes to light a lake at midnight
- 72%retention
- 1.8Mviews
- 48 hturnaround
- 0:21final length
Sample projects
Final cut0:21RAWThe brief
Behind-the-scenes footage from a night shoot that had sat on a drive for months.
What we changed
Each clip on the track is one decision in the edit.
- C01A twenty-second story in three beats
- C02Natural sound first
- C03Music only on the reveal
- C04A cover frame from the final shot
How it went
The brief. Behind-the-scenes footage from a night shoot that had sat on a drive for months.
What we cut. A twenty-second story in three beats: the problem, the rig, the shot. Natural sound first, music only on the reveal.
What happened. The most saved reel on the account to date.
Behind the last shot
Field NotesReelsShort formPublished 29 Aug 2026
The hookWhat it takes to light a lake at midnight
- 72%retention
- 1.8Mviews
- 48 hturnaround
- 0:21final length
Sample projects
Final cut0:21RAWThe brief
Behind-the-scenes footage from a night shoot that had sat on a drive for months.
What we changed
Each clip on the track is one decision in the edit.
- C01A twenty-second story in three beats
- C02Natural sound first
- C03Music only on the reveal
- C04A cover frame from the final shot
How it went
The brief. Behind-the-scenes footage from a night shoot that had sat on a drive for months.
What we cut. A twenty-second story in three beats: the problem, the rig, the shot. Natural sound first, music only on the reveal.
What happened. The most saved reel on the account to date.
Behind the last shot
Field NotesReelsShort formPublished 29 Aug 2026
The hookWhat it takes to light a lake at midnight
- 72%retention
- 1.8Mviews
- 48 hturnaround
- 0:21final length
Sample projects
Final cut0:21RAWThe brief
Behind-the-scenes footage from a night shoot that had sat on a drive for months.
What we changed
Each clip on the track is one decision in the edit.
- C01A twenty-second story in three beats
- C02Natural sound first
- C03Music only on the reveal
- C04A cover frame from the final shot
How it went
The brief. Behind-the-scenes footage from a night shoot that had sat on a drive for months.
What we cut. A twenty-second story in three beats: the problem, the rig, the shot. Natural sound first, music only on the reveal.
What happened. The most saved reel on the account to date.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00
Step 01 / 05Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00
Step 02 / 05Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00
Step 03 / 05Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00
Step 04 / 05Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00
Step 05 / 05Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00Step 01 / 05
Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00Step 02 / 05
Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00Step 03 / 05
Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00Step 04 / 05
Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00Step 05 / 05
Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00Step 01 / 05
Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00Step 02 / 05
Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00Step 03 / 05
Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00Step 04 / 05
Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00Step 05 / 05
Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects