The first three seconds, frame by frame
What happens in the opening of a short video that holds 80% of its viewers, and what happens in one that loses half.
Ria SenRead the noteRoughcut
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Journal
Notes from the timeline.
What we learn cutting a few hundred videos a month, written down so your next upload holds longer.
- 1,900+videos cut
- 72 hturnaround
- 4.9client rating
Journal
Journal
Notes from the timeline.
What we learn cutting a few hundred videos a month, written down so your next upload holds longer.
- 1,900+videos cut
- 72 hturnaround
- 4.9client rating
Journal
Journal
Notes from the timeline.
What we learn cutting a few hundred videos a month, written down so your next upload holds longer.
- 1,900+videos cut
- 72 hturnaround
- 4.9client rating
Journal
All notes
Written between exports.
Retention, hooks, pacing and how to send footage an editor can use. One note at a time, no filler.
04 notesEarlier notes
- Process00:05:00
5 min readHow to send footage an editor can use
Five habits that save a day on every edit: file names, a brief in four lines, room tone and two more.
Maya Reyes - YouTube00:08:00
8 min readReading a retention graph without fooling yourself
Dips, bumps and the flat line everyone wants: what each shape in the graph is telling you about the edit.
Maya Reyes - Podcasts00:07:00
7 min readOne recording, six clips: our podcast workflow
How a two-hour conversation becomes six vertical clips by the next morning.
Ava Collins
All notes
Written between exports.
Retention, hooks, pacing and how to send footage an editor can use. One note at a time, no filler.
04 notesLatest note6 min read
The first three seconds, frame by frame
What happens in the opening of a short video that holds 80% of its viewers, and what happens in one that loses half.
Ria SenRead the noteEarlier notes
- Process00:05:005 min read
How to send footage an editor can use
Five habits that save a day on every edit: file names, a brief in four lines, room tone and two more.
Maya Reyes - YouTube00:08:008 min read
Reading a retention graph without fooling yourself
Dips, bumps and the flat line everyone wants: what each shape in the graph is telling you about the edit.
Maya Reyes - Podcasts00:07:007 min read
One recording, six clips: our podcast workflow
How a two-hour conversation becomes six vertical clips by the next morning.
Ava Collins
All notes
Written between exports.
Retention, hooks, pacing and how to send footage an editor can use. One note at a time, no filler.
04 notesLatest note6 min read
The first three seconds, frame by frame
What happens in the opening of a short video that holds 80% of its viewers, and what happens in one that loses half.
Ria SenRead the noteEarlier notes
- Process00:05:005 min read
How to send footage an editor can use
Five habits that save a day on every edit: file names, a brief in four lines, room tone and two more.
Maya Reyes - YouTube00:08:008 min read
Reading a retention graph without fooling yourself
Dips, bumps and the flat line everyone wants: what each shape in the graph is telling you about the edit.
Maya Reyes - Podcasts00:07:007 min read
One recording, six clips: our podcast workflow
How a two-hour conversation becomes six vertical clips by the next morning.
Ava Collins
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects