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Roughcut
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About
A studio built around the cut.
Founded in 2019 by two editors who were tired of slow feedback loops. Still six people, still one shared timeline.
- 2019founded
- 6editors
- 140channels
About
A studio built around the cut.
Founded in 2019 by two editors who were tired of slow feedback loops. Still six people, still one shared timeline.
- 2019founded
- 6editors
- 140channels
About
A studio built around the cut.
Founded in 2019 by two editors who were tired of slow feedback loops. Still six people, still one shared timeline.
- 2019founded
- 6editors
- 140channels
The studio
Editors who watch the graph, not the clock.
Roughcut is a video editing studio in Lisbon. We cut short form, long form YouTube and podcast clips for creators and brands who have the footage and not the hours.
We started as two editors who were tired of handing over videos and never hearing how they did. So we made the numbers part of the job: every edit leaves with a hook, a structure and a reason for each cut, and comes back with its retention graph.
- Since
- 2019
- Videos cut
- 1,900+
- Turnaround
- 72 h
Timeline
Seven years on one track.
Two editors, one sofa
Roughcut starts in a Lisbon flat with two laptops and one travel channel that needs a video a week.
The retention desk
We stop judging edits by taste and start judging them by the graph. Every cut gets a retention review before it ships.
Short form, every day
The first daily channel signs. We build the 72 hour pipeline and the shared footage folder that every client still uses.
Six editors, six lanes
Each editor takes one format and stays in it. Long form, short form, podcasts, captions, motion and thumbnails.
1,900 videos later
140 channels, one studio, the same rule as day one: the edit is done when people watch it to the end.
How we work
Three rules we do not cut.
- Rule 0101 / 03
The graph decides
We read retention before we read comments. If viewers leave at second nine, the cut at second eight is wrong.
- Rule 0202 / 03
One editor per channel
The person who learns your voice in week one is the person who cuts for you in month twelve.
- Rule 0303 / 03
Nothing ships unwatched
Every export is watched start to finish by a second editor, on a phone, with the sound off and then on.
The editors
Six people, six lanes.
- Lead editor412
Maya ReyesDocumentary pacing, travel and essay channels - Senior editor960
Jonah BlakeMusic, sport and anything cut to a beat - Colourist and finishing editor280
Sam OrtegaColour, sound mix and motion graphics - Editor740
Ria SenCoaches, founders and talking-head video - Editor190
Lena MossTrailers, festival cuts and brand films - Editor1,340
Ava CollinsPodcast clips, interviews and captions
The studio
Editors who watch the graph, not the clock.
Roughcut is a video editing studio in Lisbon. We cut short form, long form YouTube and podcast clips for creators and brands who have the footage and not the hours.
We started as two editors who were tired of handing over videos and never hearing how they did. So we made the numbers part of the job: every edit leaves with a hook, a structure and a reason for each cut, and comes back with its retention graph.
- Since
- 2019
- Videos cut
- 1,900+
- Turnaround
- 72 h
Timeline
Seven years on one track.
Two editors, one sofa
Roughcut starts in a Lisbon flat with two laptops and one travel channel that needs a video a week.
The retention desk
We stop judging edits by taste and start judging them by the graph. Every cut gets a retention review before it ships.
Short form, every day
The first daily channel signs. We build the 72 hour pipeline and the shared footage folder that every client still uses.
Six editors, six lanes
Each editor takes one format and stays in it. Long form, short form, podcasts, captions, motion and thumbnails.
1,900 videos later
140 channels, one studio, the same rule as day one: the edit is done when people watch it to the end.
How we work
Three rules we do not cut.
- Rule 0101 / 03
The graph decides
We read retention before we read comments. If viewers leave at second nine, the cut at second eight is wrong.
- Rule 0202 / 03
One editor per channel
The person who learns your voice in week one is the person who cuts for you in month twelve.
- Rule 0303 / 03
Nothing ships unwatched
Every export is watched start to finish by a second editor, on a phone, with the sound off and then on.
The editors
Six people, six lanes.
- Lead editor412Maya ReyesDocumentary pacing, travel and essay channels
- Senior editor960Jonah BlakeMusic, sport and anything cut to a beat
- Colourist and finishing editor280Sam OrtegaColour, sound mix and motion graphics
- Editor740Ria SenCoaches, founders and talking-head video
- Editor190Lena MossTrailers, festival cuts and brand films
- Editor1,340Ava CollinsPodcast clips, interviews and captions
The studio
Editors who watch the graph, not the clock.
Roughcut is a video editing studio in Lisbon. We cut short form, long form YouTube and podcast clips for creators and brands who have the footage and not the hours.
We started as two editors who were tired of handing over videos and never hearing how they did. So we made the numbers part of the job: every edit leaves with a hook, a structure and a reason for each cut, and comes back with its retention graph.
- Since
- 2019
- Videos cut
- 1,900+
- Turnaround
- 72 h
Timeline
Seven years on one track.
Two editors, one sofa
Roughcut starts in a Lisbon flat with two laptops and one travel channel that needs a video a week.
The retention desk
We stop judging edits by taste and start judging them by the graph. Every cut gets a retention review before it ships.
Short form, every day
The first daily channel signs. We build the 72 hour pipeline and the shared footage folder that every client still uses.
Six editors, six lanes
Each editor takes one format and stays in it. Long form, short form, podcasts, captions, motion and thumbnails.
1,900 videos later
140 channels, one studio, the same rule as day one: the edit is done when people watch it to the end.
How we work
Three rules we do not cut.
- Rule 0101 / 03
The graph decides
We read retention before we read comments. If viewers leave at second nine, the cut at second eight is wrong.
- Rule 0202 / 03
One editor per channel
The person who learns your voice in week one is the person who cuts for you in month twelve.
- Rule 0303 / 03
Nothing ships unwatched
Every export is watched start to finish by a second editor, on a phone, with the sound off and then on.
The editors
Six people, six lanes.
- Lead editor412Maya ReyesDocumentary pacing, travel and essay channels
- Senior editor960Jonah BlakeMusic, sport and anything cut to a beat
- Colourist and finishing editor280Sam OrtegaColour, sound mix and motion graphics
- Editor740Ria SenCoaches, founders and talking-head video
- Editor190Lena MossTrailers, festival cuts and brand films
- Editor1,340Ava CollinsPodcast clips, interviews and captions
The editors
The people on your timeline.
Six editors, each with a lane. You get one of them for the whole channel, not a queue, and you can message them directly.
- Lead editor, long formDocumentary pacing, travel and essay channels412 videos cutMaya ReyesOpen profile →
- Senior editor, short formMusic, sport and anything cut to a beat960 videos cutJonah BlakeOpen profile →
- Colourist and finishing editorColour, sound mix and motion graphics280 videos cutSam OrtegaOpen profile →
- Editor, short formCoaches, founders and talking-head video740 videos cutRia SenOpen profile →
- Editor, trailers and filmTrailers, festival cuts and brand films190 videos cutLena MossOpen profile →
- Editor, podcastsPodcast clips, interviews and captions1,340 videos cutAva CollinsOpen profile →
The editors
The people on your timeline.
Six editors, each with a lane. You get one of them for the whole channel, not a queue, and you can message them directly.
- Lead editor, long formMaya ReyesDocumentary pacing, travel and essay channels412 videos cutOpen profile →
- Senior editor, short formJonah BlakeMusic, sport and anything cut to a beat960 videos cutOpen profile →
- Colourist and finishing editorSam OrtegaColour, sound mix and motion graphics280 videos cutOpen profile →
- Editor, short formRia SenCoaches, founders and talking-head video740 videos cutOpen profile →
- Editor, trailers and filmLena MossTrailers, festival cuts and brand films190 videos cutOpen profile →
- Editor, podcastsAva CollinsPodcast clips, interviews and captions1,340 videos cutOpen profile →
The editors
The people on your timeline.
Six editors, each with a lane. You get one of them for the whole channel, not a queue, and you can message them directly.
- Lead editor, long formDocumentary pacing, travel and essay channels412 videos cutMaya ReyesOpen profile →
- Senior editor, short formMusic, sport and anything cut to a beat960 videos cutJonah BlakeOpen profile →
- Colourist and finishing editorColour, sound mix and motion graphics280 videos cutSam OrtegaOpen profile →
- Editor, short formCoaches, founders and talking-head video740 videos cutRia SenOpen profile →
- Editor, trailers and filmTrailers, festival cuts and brand films190 videos cutLena MossOpen profile →
- Editor, podcastsPodcast clips, interviews and captions1,340 videos cutAva CollinsOpen profile →
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects