00:00:00:00
Roughcut
Next clip/
Home
The 3 second rule
Mina ShahTikTokShort formPublished 5 Sep 2026
The hookStop scrolling, this takes three seconds
- 81%retention
- 8.7Mviews
- 24 hturnaround
- 0:27final length
Sample projects
Final cut0:27RAWThe brief
Strong advice and an opening that lost half the audience before the point arrived.
What we changed
Each clip on the track is one decision in the edit.
- C01The point moved to second zero
- C02A pattern break at second three
- C03One caption word on screen at a time
- C04Two alternative hooks to test
How it went
The brief. A coach with strong advice and an opening that lost half the audience before the point arrived.
What we cut. The point moved to second zero, a pattern break at second three and a caption style that puts one word on screen at a time.
What happened. Retention at three seconds went from 52% to 81% across the next twelve videos.
The 3 second rule
Mina ShahTikTokShort formPublished 5 Sep 2026
The hookStop scrolling, this takes three seconds
- 81%retention
- 8.7Mviews
- 24 hturnaround
- 0:27final length
Sample projects
Final cut0:27RAWThe brief
Strong advice and an opening that lost half the audience before the point arrived.
What we changed
Each clip on the track is one decision in the edit.
- C01The point moved to second zero
- C02A pattern break at second three
- C03One caption word on screen at a time
- C04Two alternative hooks to test
How it went
The brief. A coach with strong advice and an opening that lost half the audience before the point arrived.
What we cut. The point moved to second zero, a pattern break at second three and a caption style that puts one word on screen at a time.
What happened. Retention at three seconds went from 52% to 81% across the next twelve videos.
The 3 second rule
Mina ShahTikTokShort formPublished 5 Sep 2026
The hookStop scrolling, this takes three seconds
- 81%retention
- 8.7Mviews
- 24 hturnaround
- 0:27final length
Sample projects
Final cut0:27RAWThe brief
Strong advice and an opening that lost half the audience before the point arrived.
What we changed
Each clip on the track is one decision in the edit.
- C01The point moved to second zero
- C02A pattern break at second three
- C03One caption word on screen at a time
- C04Two alternative hooks to test
How it went
The brief. A coach with strong advice and an opening that lost half the audience before the point arrived.
What we cut. The point moved to second zero, a pattern break at second three and a caption style that puts one word on screen at a time.
What happened. Retention at three seconds went from 52% to 81% across the next twelve videos.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00
Step 01 / 05Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00
Step 02 / 05Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00
Step 03 / 05Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00
Step 04 / 05Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00
Step 05 / 05Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00Step 01 / 05
Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00Step 02 / 05
Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00Step 03 / 05
Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00Step 04 / 05
Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00Step 05 / 05
Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00Step 01 / 05
Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00Step 02 / 05
Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00Step 03 / 05
Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00Step 04 / 05
Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00Step 05 / 05
Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects