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One take, no cuts
Vela RecordsReelsShort formPublished 2 Jul 2026
The hookWe shot the whole video in one take
- 74%retention
- 5.1Mviews
- 48 hturnaround
- 0:38final length
Sample projects
Final cut0:38RAWThe brief
A music video shot in a single take, and a label that needed nine vertical teasers out of it before release day.
What we changed
Each clip on the track is one decision in the edit.
- C01Nine reframes of the same take
- C02Each teaser opens on a different beat
- C03The lyric set as the caption
- C04Release date held on the last second
How it went
The brief. A music video shot in a single take, and a label that needed nine vertical teasers out of it.
What we cut. Nine reframes of the same take, each opening on a different beat, with the lyric set as the caption and the release date held on the last second.
What happened. Five of the nine passed a million views before release day.
One take, no cuts
Vela RecordsReelsShort formPublished 2 Jul 2026
The hookWe shot the whole video in one take
- 74%retention
- 5.1Mviews
- 48 hturnaround
- 0:38final length
Sample projects
Final cut0:38RAWThe brief
A music video shot in a single take, and a label that needed nine vertical teasers out of it before release day.
What we changed
Each clip on the track is one decision in the edit.
- C01Nine reframes of the same take
- C02Each teaser opens on a different beat
- C03The lyric set as the caption
- C04Release date held on the last second
How it went
The brief. A music video shot in a single take, and a label that needed nine vertical teasers out of it.
What we cut. Nine reframes of the same take, each opening on a different beat, with the lyric set as the caption and the release date held on the last second.
What happened. Five of the nine passed a million views before release day.
One take, no cuts
Vela RecordsReelsShort formPublished 2 Jul 2026
The hookWe shot the whole video in one take
- 74%retention
- 5.1Mviews
- 48 hturnaround
- 0:38final length
Sample projects
Final cut0:38RAWThe brief
A music video shot in a single take, and a label that needed nine vertical teasers out of it before release day.
What we changed
Each clip on the track is one decision in the edit.
- C01Nine reframes of the same take
- C02Each teaser opens on a different beat
- C03The lyric set as the caption
- C04Release date held on the last second
How it went
The brief. A music video shot in a single take, and a label that needed nine vertical teasers out of it.
What we cut. Nine reframes of the same take, each opening on a different beat, with the lyric set as the caption and the release date held on the last second.
What happened. Five of the nine passed a million views before release day.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00
Step 01 / 05Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00
Step 02 / 05Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00
Step 03 / 05Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00
Step 04 / 05Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00
Step 05 / 05Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00Step 01 / 05
Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00Step 02 / 05
Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00Step 03 / 05
Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00Step 04 / 05
Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00Step 05 / 05
Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
How it runs
Five clips from footage to published.
Every project runs on the same track, so you always know which clip you are on and what lands next.
The full process- Raw footage00:42:10:00Step 01 / 05
Raw footage
You upload everything, phone clips included. We log every take and mark the lines worth keeping.
Day 0. Any format, any length.
- Rough cut00:01:12:00Step 02 / 05
Rough cut
The story in order with the hook up front, so you can judge the idea before the polish.
Day 1. One link, comments on the frame.
- Fine cut00:00:48:00Step 03 / 05
Fine cut
Pacing, pattern breaks, captions one word at a time and b-roll where the eye needs it.
Day 2. Two rounds of notes included.
- Colour & sound00:00:48:00Step 04 / 05
Colour & sound
One grade across every camera, clean dialogue, music that sits under the voice.
Day 3. Loudness matched per platform.
- Export00:00:45:00Step 05 / 05
Export
Vertical, square and wide masters with a cover frame and two alternative hooks to test.
Day 3. Delivered to your drive.
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects
Your turn
Send the footage.
Upload the raw files today. The first cut is back before the week is out, with the hook rebuilt and the captions in.
- 1,900+videos cut
- 72 hto the first cut
- 4.9 / 5client rating
Sample projects